I run Facebook and Instagram ads that fill the slow days too — not just more likes on a boosted post.
Let's Chat →Real Results
These are duplicate- and spam-filtered numbers, not the inflated count the ad platform reports. Industry average for med spas on Meta runs roughly $18 to $42 per lead — this landed below the low end of that range. I'll pull up a live account on the call so you see real numbers, not a recycled case study.
Sound Familiar?
Weekends are booked solid, but Tuesday and Wednesday afternoons sit wide open on the calendar.
A DM comes in while you're mid-treatment with a client. By the time you get back to it an hour later, they've already booked somewhere else.
You boosted a post on Instagram, got a wave of likes and a few comments, and not one of them turned into an actual consult.
An ad got flagged or rejected out of nowhere, and while you're waiting on a review, the whole account sits dark right when you needed it running.
You're spending money on ads every month but can't say with any confidence how many of those dollars turned into a paying client.
Questions
Broad targeting outperforms micro-targeting since Meta's algorithm changed — the system finds your buyers better than manual audience stacking does. I feed the account several genuinely different ad concepts at once instead of one hero ad, kill whatever isn't converting on a weekly cost-per-lead review, and refresh creative every 7-14 days so nothing goes stale and starts costing more.
Meta's health and appearance policy bans copy that implies something personal about the person looking at the ad. Certain words also get flagged automatically in medical and surgical ad categories, and before/after photos get heavily scrutinized. Get this wrong and it's not just one ad that gets pulled — the whole ad account can take a hit. I write and review every med spa ad against these rules before it ever goes live.
For a recent med spa client, the first 30 days ran $929.87 in ad spend and generated 60 real, verified leads — duplicate and spam submissions filtered out — for $15.50 per lead. Industry average for med spas on Meta runs roughly $18 to $42 per lead, so that result landed below the low end of that range. Every market is different, but that's a real number from a real campaign, not a promise.
For at least one real med spa client I've run, static images outperformed video and talking-head content. That's not universal for every business, but it's why I test both instead of assuming video always wins just because it's trendier.
Most campaigns start producing leads within the first 48-72 hours of going live. I watch the account daily for the first couple weeks, then move to a weekly kill-and-scale rhythm based on real cost-per-lead numbers, not guesses.
Pricing is customized to what makes sense for your business — retainer, pay-per-lead, or a mix. We settle on the right structure on the call. Ad spend is separate and always yours, paid straight to Meta.
Yes, always. The ad account is yours, the leads are yours. I manage it — I don't hold it hostage if you decide to leave.
No account managers, no hand-offs. I run every account myself, directly. If something needs attention, you hear it from me.
No. Ad spend goes straight to Meta from your card or account. I don't touch it or take a cut of it — my fee is separate and upfront.
Yes. You provide the raw material — before/afters from your own practitioner, phone photos, whatever you've got — and I build the ad copy, hooks, and angles around it. When there's genuinely nothing to work with yet, simple phone video usually outperforms stock imagery anyway, so that's what I recommend.
Get Started
Pick a time and let's talk about your market. Twenty minutes. No pressure.
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